About Alta

Convenience Beyond The Pump

Life moves fast. Add comfort and ease to your day at Alta.

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Who We Are

Maybe you’re in a hurry to pull in, fill up, and get back out there. Perhaps you’re browsing for a fresh bite to eat or coming in for your daily pick-me-up. No matter what brings you to Alta, you can always count on the little parts of your days being a big deal to us.


Offering fresh food, beloved brands, & the highest level of service.


Neighbors, friends, and visitors are always greeted with an Alta smile.


Wholeheartedly committed to our customers and their satisfaction.


Taking care of our communities through giveback & donation programs.

Our History

The company began in 1994, when Jack Pester founded Alta Fuels in Denver, Colorado with just seven locations. “Alta”, which translates to high/peak in Italian, is an ode to our beloved home state and its famous mountain ranges. Today, we now have 110+ stores located across Colorado, Kansas, New Mexico and Nebraska, but the original mission remains: offering high-quality goods and services to the communities we love to live in.

Community Engagement

We take great pride in taking care of the communities our stores support and strive to make a difference in the lives of our customers, far beyond our stores and daily interactions. We regularly rally our communities to raise money in-store to support both Make-a-Wish and Wings for Life, organizations which we hold close to our hearts. Since 2013, and with the help of generous customers and passionate employees, we’ve been able to raise over $1.3 Million for these impactful organizations.

Learn More

Alta Convenience + Petro-Mart

Alta Convenience has acquired Western Oil’s 46 Petro-Mart convenience stores and 39 wholesale dealers in December of 2021. These 46 locations will continue to be run under the Petro-Mart banner.

© 2024 Alta Convenience